For us, traditions are more than just a cultural expression aiming to entertain. Key Way Markets isolated the local business requirements then adapted its services to the exact needs of MENA clientele, in a general effort to create a technological ripple effect across the Middle East. Regulation-wise, meeting the laws and internal goals are part of the legal obligation to operate as a company in a specific part of the world. We made it possible by properly educating our employees, creating a change in behavior and adding valuable, local members to the team. Our Company has managed to think globally and act locally because we had a clear picture of the impact our global approach would have on our local strategy. The Middle Eastern customers have been given all regional benefits for their comfort, such as: